MBA (Marketing Management) Program Structure
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MBA (Marketing Management) Program Structure
Programme Structure for Batch 2022 – 2024
| Course Title |
|---|
| Marketing Management |
| Organisational Behaviour |
| Operations Management |
| Management Acounting |
| Business Statistics |
| Managerial Economics |
| Business Research Methods |
| ERP Systems (SAP) |
| Business Modelling using Excel |
| Sales & Distribution Management |
| Consumer Bevaviour |
| Course Title |
|---|
| Data Visualisation using Tableau and BI |
| Supply Chain Management |
| Basics of Python |
| Human Resource Management |
| Financial Management |
| Quantitative Techniques |
| B2B Marketing |
| Services Marketing |
| Marketing Research |
| Marketing Analytics |
| Product Management |
| Course Title |
|---|
| Strategic Management |
| Design Thinking |
| Management Information System |
| Retail Management |
| Strategic Marketing |
| Customer Relationship Management |
| International Marketing Management |
| Brand Management |
| Integrated Marketing Communication |
| Digital Marketing & Social Media |
| Rural Marketing |
| Course Title |
|---|
| Business Ethics & Corporate Governance |
| Entrepreneurship |
| Corporate Social Responsibility & Sustainability |
| Disaster Management |
| Dissertation (Course of Independent Study) |